SEO Keywords
Which keywords are driving your sales? When advertising on Google Adwords it is very easy to gauge which keywords are driving sales for an ecommerce site. All you have to do is log in to your Adwords account and follow some simple steps: Start by heading to the Menu> Tools and Analysis> Conversions Click New.. read more →
Using the Subtle Power of Outbound Links
You can also gain ranking power by making outbound links from your site to other sites. The theory goes something like the following. You have a website for your Tourism business and you want to rank for the phrase “Kerala Tourism Service Kochi. “If you have an outbound link to other sites about tourism services.. read more →
Fodder for Search Engine: Fresh Content
Search engines love fresh and original content. Even more, search engines love a steady stream of fresh original content. I am sure we have all heard people talk about the website they are about to launch and say, “I am having a website built and it is almost finished.” When I hear that exact phrase.. read more →
Search Engine Ranking Factor: High Page Count
There is a general rule that larger sites outrank smaller sites in search engine results. Consider the collective effect of a larger website: larger sites cover more topic areas – and therefore more keywords – and garner broader traffic. The broader traffic yields larger numbers of inbound links from broader classes of other websites. In.. read more →
Text attributes: bold, italics, and underline
Emphasizing text with the use of bold and underline has long been known to have some effect on ranking. Search algorithms follow predictable logic; do the elements of a web page serve to reliably indicate the subject of the web page, and if so,to what degree? Text attributes do tend to indicate the subject and.. read more →
Image filenames and alt tags SEO Benefits
Image names and image alt tags are an example of a ranking factor that is afforded lower weight in search rankings, that is, kerala-tourism.jpg as a filename in an attempt to rank for “Kerala Tourism“. Certainly, image names alone will never make anyone rank for any term or phrase that is highly competitive. However, image.. read more →
Menus, internal navigation, and Link Structure in WordPress
Link architecture refers to the way a website’s menus and navigation links are constructed. Link architecture can be very powerful and it’s also one of the hardest topics in search to truly master. The anchor text (the blue underlined text of a website link is a ranking factor whether that link is from a site.. read more →
Optimizing Code Quality and Load Speed
Code quality is an often-overlooked element of search ranking. Because it’s overlooked, it represents a great opportunity to edge out less alert or less informed competitors. Code quality refers to the quality, amount, and load speed of the code and image sizes underlying your website. Search engines like quality code and fast loading times; poor.. read more →
Using Heading Tags (h1,h2,h3) for better Search Engine Results
The earliest specifications for HTML included provisions for document headings and subheadings, elements known as heading tags. Heading tag elements begin at h1 and progress to h6, and each level is intended to represent an ordered and organized taxonomy. These tags serve multiple roles. As mark-up tags, these elements conveniently format the text elements to.. read more →
Serious Ranking Power: Title Tags and Meta Tags
Title tags and meta tags are strings of text are inserted in the head section of a web page. These tags are inconspicuous to a user, although not entirely hidden. The title tag appears in the top bar of the browser window, but does not appear on the webpage itself. The meta tags do not.. read more →