Some stimuli activate mental pathways, thereby enhancing the ability to process subsequent stimuli, this is called Priming. The process results in a priming effect.
When any stimuli is received, whether sight, colour, image, video or audio they activate certain concepts in our memory, which remain active for a period of time and makes positive result.
When someone lands on your product page is it only that page that persuades them to buy? A single word on your home page or the color choice of your site have subtly influenced that person to add your product to their shopping ? The answers lie in concept known as priming.
6 ways for Designers to Use Primes
One of the most important aspects of any design is its colors. Designers create the style of a site, the emotion it creates, and its purpose based largely upon the color choices they make. Colors are powerful tools and an important thing all designers should understand when creating websites.
Text is the first thing a new site visitor will see when they land on your web pages, itâ€™s a great chance to display your companyâ€™s personality, just like how your websiteâ€™s design theme. Select the exact wording of your menu items in your content and build a nice story around them
Visual metaphors can enhance the overall design and take it to the next level. The human brain loves to seek the correlation between two objects . You could use the metaphor of a shell to trigger positive emotions like sun, beach, palm trees, ocean, waves, relaxation, etc
An image can also communicate instantly, as our brain can interpret them much quicker than text. They can give depth and context to a description, a testimonial or story and provide a much more immersive experience than writing alone. Web designers who know how to use images can manipulate their audience to feel whatever they want them to feel. A great website design can rise or fall on the quality of the images it contains, which is why itâ€™s vital to get it right.
Videos are far more engaging, appealing and attractive to web browsers. A page filled with nothing but text can become boring very rapidly. But a video that’s kept short and to the point will be easy to watch and can even be entertaining. So you’ll be much more likely to connect with your targeted market . Showing the sign-up process with the different steps involved will make it easier for your customers to sign up, for example.
If you add audio to websites it will increase your results. It makes your site more human. It also makes your site feel more real. In short, it makes your site come alive. Which fascinates greater interaction from your visitors.