Google+ social network officially gave businesses the ability create their own branded pages and increased business web presence . Google refers to this as Google+ Direct Connect and gives every business a reason to have a Google+ page. However, when a user searches with a “+” in front of a business’ name, they will go directly to that business’ Google+ page, and will not see any other search results.

Circles
Google+ circles allows you the freedom and ease of sharing news, ideas, promotions, and information with each different relationship type! If your business wants to reach out to employees. In this case, this particular post is shared with employees, partners, and clients. All individuals part of these three circles will be able to view this post on Google+. Furthermore, this post is only viewed by these circles so you have the ability to share your information with your targeted audience

Direct Connect
As Google experiments with Direct Connect, they will establish a stronger algorithm and will make it more widely available. As of now, a page’s eligibility for Direct Connect is determined by signals that determine relevancy and popularity, such as social signals, a link between your Google+ page and your website as well as the number of actual searches for that particular brand.

Links
First go to your profile page and click the “Edit Profile” button in the top right of the page. This will take you into edit mode and going to the “About” tab. You can add a link to the “Recommended Links” option, you will be able to also include a title that tells the user where they will be directed . You can use this space intelligently to increase your business

Scrapbooks
It  is simply how you represent yourself on Google +  so you have a coherent identity. Companies can upload five Scrapbook Photos at the top of the page which offers their creativity and share a little about the company

Engagement
Highest rankings on Google Search will depend increasingly on getting recommendations from many tens of thousands of people who like your pages or videos. The success of a marketing campaign depends on find an effective way to reach our audience effectively. Share your own content and other valuable information via links, photos and videos on Google+. With Circles, website owners can create a “Suggested” group of important people and companies around their industries to share with users.