If you are thinking about building a personal or corporate presence online, you’ll have to start thinking about a SEO strategy. Then a major question will arise what tool should be used for online marketing  – is it SEO  or Social media marketing or Is Social Media Marketing More Powerful Than SEO

In my own opinion, when trying to be competitive online, SEO and social media marketing should go hand in hand. Search engine optimization and social media marketing, when practiced correctly, can bring positive results to a company’s internet marketing campaign. Your strategy should be Through Search Engine Optimization using social media tools your web pages can be made very visible on search engines such as Google search, Bing Search or Yahoo Search. Ideally your target is to get on the first page of a ‘relevant search’.

SEO and social media marketing should not be pitted against each other, but rather they should work hand in hand to create a bigger brand presence on the Internet.

Here are some reasons why search engine optimization and social media are the perfect combination in bringing internet marketing success for your brand.

SEOs are more analytical by nature:  we like to have measurable results which we can show our clients. One of the main goals of SEO is to drive targeted traffic. Social networking is about connecting with your audience. When the two work together you’ll see a steady stream of well-targeted and engaged visitors coming to your site. SEO Looks for longer search value and it’s a long tern process.

Social Networking allows individuals to connect easily and share idea’s, products, services and or opinions on any given topic or subject. This can be done by using large websites such as Twitter, Facebook, MySpace, Digg or other social media platforms. Social media drives fast results. By posting a snippet or the first paragraph of your newly-produced content on your Twitter or Facebook page, you encourage them to visit your blog or website for them to be able to read the entire post. This in turn, will lead to better conversion compared to having them just visiting your social media page.

By combining SEO and social media, you can create a more powerful internet marketing strategy than you can ever imagine.