In just a few short years, Social Media has been a played a major role to build businesses of all shapes and sizes, reach out to more customers, raise brand awareness, drive traffic to their sites and generate sales. Social media platforms like Facebook and Twitter are gradually replacing traditional media platforms like TV and newspapers. And with over 30 percent of the world’s population now online, promoting your business on social networks has numerous advantages – virality, cost-effectiveness and massive visibility, to name just a few.

Infographic visualizes the reasons why social media should be a critical component in every business’ strategy.