Pay Per Click Advertising (PPC)
Pay per click advertising ( PPC ), form of innovative online advertising ,is a great way to get visitors in a short span through cost effective means . PPC helps toÂ grow businesses andÂ to achieve success. It is the most effective and smartest way to reach to the customers and business with them.
Pay Per Click advertising, can be defined as paid online advertising or paid search engine marketing.
PPC has many advantages against traditional offline advertising
You only pay when someone actually clicks on your ad
PPC requires less time and less effort
Ads broadcasted to a wide range of audiences, it will have more global presence
Decide the budget and have the control over your marketing campaign
Advertising online is quick. When you publish the ad, in seconds it will go live and can be viewed by thousands
PPC advertising is flexible, anytime during mid campaign you can re write the content of your advertisement
How Pay Per Click Works
Pay per click ads on google normally listed on right hand side of the google search page. Getting on top of the google search page ,on the left side, you have to spend much. Spend enough with quality PPC advertising, get top placement, and potential customers will see you first.
Pay Per Click : Google Adwords
Google had introduced Google adwords, and our PPC management experts effectively Advertise with Google AdWords in the Sponsored Links section next to search results to boost website traffic and sales. Google adwords PPC is â€œbidding of related keyword or key phrasesâ€ targeted to people’s specific interests. When people type keyword or phrase in search engine, it displays the relevant information of your site along with sponsored links on every search result page.
Why Use Pay Per Click Marketing
PPC marketing isÂ more affordable and even more result productive. Your ads will reach users at the precise moment when it broadcasts. You can see detailed report directly on Google’s website of your account, your marketing investment, how many clicks you got every day. We track the effectiveness of various keywords and phrases, searchingÂ hot new keywords for your business which generate the most traffic, conversion rates, and much more. Maybe you want your ads appear in certain countries at certain times of the day, our PPC management team have the ability to target users in the exact area you designate and target your audience by choosing long tail search terms.
This form of advertising is more informative,conveys more details and also features clickable links with specific landing pages where users can get more information.
PPC services from Transpire Business Solutions
At Transpire Business Solutions (TBS), as a part of SEO, we offer a range of PPC advertising and management services at affordable price which helps you to reach out the targeted customers quickly. Just give our experienced PPC management team a budget , your vision and some insights to the target keywords and weâ€™ll do the rest.
Our PPC marketing experts use a simple 6 stage process in your PPC management, execute PPC marketing campaigns that hit the markÂ with prospective customers â€“ and within budget.
1. We research your business, your competitors and your markets, so we understand what your PPC campaign aims to achieve.
2. We do extensive keyword research and use highly relevant keywords for your pay per click advertising, give quality PPC advertisement for your brand to give your business more visibility. It would ultimately deliver traffic genuinely interested in your product. Keyword research would be further enhanced with long tail keywords which specifies the nature of your product.
3. Our PPC experts build your PPC campaigns to maximise your ROI (return on investment). While implementing keyword for the PPC ads, utmost care should be taken about keyword grouping, best keywords into related groups. As a right measure ,we create atleast two variations of your ad, split-test the copy, title, keywords and when it goes live analyses whether each aspect is contributing efficiently and seeing which advert proves the most popular.
4. As part of our PPC services, weâ€™ll help you optimise your pay per click landing pages, audiences should not be led to irrevalent landing pages.We give relevant landing pages with relevant key words.
5. Our PPC management services do effective tracking of your PPC advertising . We monitor how often your pay per click ad appears (impressions), how often people click on your ad (clickthrough), and how often people actually buy or respond to your offer (response rates). We remove non performing ads from the PPC campaign, focus more on effectiveÂ keywords which bring about good results. You will be informedÂ which keywords are working for you and which are not .
6. We will work hard 24/7 to see your business making revenue from our PPC campaign
Pay Per Click : Quality AND Quantity
Due to our well managed PPC campaign, you will get instant traffic through the following route , keywords to your advert to well keyword blended informative landing pages. Search engines such as Google use an â€œAd Rankâ€ method, which combines your pay per click advertisement quality score with your maximum cost per click bid. High quality score Pay per Click ads drive advertisements higher in search results achieving first page results at lower Cost per Click. The higher your quality score, the lower your minimum bids. Your landing page should be useful, relevant and it is crucial to the success of PPC marketing.
Pay Per Click : Beyond Google
Pay per click ads allow search engines to sell targeted traffic to advertisers.Google is not the only search engine or website offering pay per click advertising opportunities. Our PPC marketing team do PPC campaign through niche forums or websites andÂ other search engines such as Bing and Yahoo!
So, for PPC services that will send your PPC advertising to the top of the list, Get A Quote now.
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