Much anticipated Timeline for Brands has arrived. Use Facebook Timeline to market online and advance your business which bring traffic and awareness to your Facebook Page and website. Marketing on Facebook will become more subtle and visual.

Timeline gives organizations a chance to highlight themselves with larger photos, richer content and more engaging brand stories. Brands with photo and video assets can create an incredibly compelling experience on Facebook, while using the platform to create a rich experience telling the story through the years. It’s a brave and beautiful new world on Facebook where content and story are more important than ever.

Facebook wants businesses to tell their story through relevant content and posting history.  Social Media managers will need to pay attention to how and when their company shares content online.Customer Service comes to Facebook.  Facebook will allow anyone to ask send questions to brands offline.

Facebook Timeline features which can be useful for Marketing

Creative cover/ profile photos – Each Page gets a large primary or cover photo — 851 x 315 pixels is recommended — along with a new and smaller profile pic. The cover image dominates the top of the page and can be creatively incorporated with the thumbnail to create stunning visuals.

Hiding and Highlighting Content: Timeline automatically adds every Facebook post a brand has ever made to the new Timeline wall. Because there is more content than ever before on a single screen, a content review is highly recommended to hide out of date or irrelevant content while highlighting popular posts. Brands can go through each post and click “hide” or “highlight” to create a streamlined experience for fans.

Build Your Brand Story Through Milestones: Brands can add milestones to Timeline, calling out notable dates in a company’s history and adding rich media to tell the brand story. The day a company was founded, product releases, awards – all of this information can be added to Timeline to build a compelling brand story.

Pin Your Important Posts: Brands will have the ability to pin their featured post at the top of the page where it will remain static for seven days, staying on top of any content added after it’s anchored. This feature is helpful for campaigns that brands want to draw attention to as well as highlighting particularly compelling content that brands want to ensure gets as many views as it deserves.

Private Messaging: The only way fans could communicate with brands in the old layout was to write on the wall. Now, anyone on Facebook – fan or otherwise – can privately message a brand to ask questions offline. It’s a step forward for brands who’d rather handle customer service matters discreetly rather than publicly on the brand’s wall.