You can also gain ranking power by making outbound links from your site to other sites. The theory goes something like the following. You have a website for your Tourism business and you want to rank for the phrase “Kerala Tourism Service Kochi. “If you have an outbound link to other sites about tourism services and the anchor text of that outbound link is “Tourism Services,” then that link can serve as a signpost to search engines that your site is about Kerala Tourism Travel services.
This technique has a potential disadvantage (there’s disagreement within SEO community about this point that remains unresolved): by linking to other sites, you are directing valuable PageRank away from your page to the page to which you are linking. So, you lose some PageRank, but gain ranking power for the keyword. You may not want to overdo it – maybe just a few outbound links on a few pages. This is a technique that requires some finesse, so you might employ some testing to see where outbound linking can be most effective.
As you are fine-tuning your outbound linking strategy, you’ll want to consider making use of the nofollow attribute on your outbound links. The nofollow attribute is a small snippet of code that you add to links – both internal and external links – that indicates to search engines “do not pass PageRank to this link. “We’ll cover the implementation of nofollow links in depth in later posts. The effect of nofollow links is that you can have your cake and eat it too – you can send a link to another website and establish context for your page while retaining PageRank for yourself!